Internet advertising

The effectiveness of contextual advertising is high because it allows you to highlight your target audience and show them your product or service. Most often, advertising campaigns are created and configured using the following services: Google Ads (formerly called Google Adwords) and Begun. Our specialists have Google Ads certificates confirming their knowledge and skills in working with PPC. We know how to set up and place contextual advertising on Google so that it is as effective as possible for your business.

To understand what PPC is and how it works, consider the Google PPC example.

If you enter a query in the search bar and click on the “Find” button, you will be presented with a page on which the first and last few items of the search results will be marked “Advertising” (usually, these are 4 positions above the organic search results, and also 3 below). Also, you probably came across videos on YouTube in which banners were set up above the timeline. This also includes a video marked “Announcement”, which is sometimes shown before the video.

How does a search engine or service determine what to show to a particular user? This is due to the analysis of a person’s activities on the network, including his search queries (keywords). If you are looking for certain products or services on the Internet, for some time after that you will be shown ads that match your requests.

The principle by which contextual advertising in search engines is arranged is encrypted in the abbreviation: PPC translates as “pay per click” (for the clicks of an interested user through your link). The price depends on the position of the ad. The position is determined as a result of the auction. Also, the average cost per click on Google Ads will differ depending on the business area (level of competition in a niche, prevalence, demand for a product or service).